Tweets for Eats
TGI Fridays desperately needed to become a relevant destination for Millennial and Gen Z consumers who, if even brand-aware, perceived it as their parents’ restaurant.
They rethought their menu, revamped their interiors and overhauled the consumer experience, but needed to get the word out.
Placing TGI Fridays back on the Millennial menu.
We created Tweets For Eats, a social-driven campaign that engaged these important audiences at music festivals, outdoor parks and street festivals around the country. With a custom-built Twitter Vending Machine filled with fun prizes, their social engagement skyrocketed. In addition to thousands of tweets, driving TGI Fridays to trend on Twitter, post-event research showed a 35% lift in the “brand for me” measurement amongst the key target.