We mixed up Tic Tac’s millennial strategy.

#ShakeItUp Tour

To address Tic Tac’s brand perception and increase awareness of its diverse flavor offerings among Millennial and Gen Z consumers, Legacy devised the Tic Tac My Pack Tour—a mobile experience touring young adult-focused music festivals and events. Attendees were able to create their own custom Tic Tac mix from the 13 available flavors, personalize labels using iPads, and share their creations on social media, resulting in heightened engagement and showcasing the brand’s versatility through over 6 billion unique flavor combinations.

Services Provided:

  • Creative Concept
  • Experience Design
  • Logistics
  • Routing
  • Staffing