We activated the #1 product launch in Wilson’s 106 year history.

Clash Launch Tour

We broke away from tradition to launch Wilson’s revolutionary tennis racket, The Clash, with a nationwide mobile tour targeting dynamic, social media-savvy influencers who embodied the racket’s innovative spirit. By engaging directly with these influencers on their home courts and complementing the tour with a compelling social media campaign celebrating game-changers in various fields, we propelled The Clash to become the most successful launch in Wilson’s history.

Services Provided:

  • Creative Direction
  • Content Capture
  • Content Planning
  • Tour Logistics