We brought the first-ever liquor sponsorship to the US’s premier beer festival.

Great American Beer Fest

Jameson aimed to redefine the festival experience at the renowned Great American Beer Festival. Through innovative activations, strategic partnerships, and a drive to purchase at local bars and retail locations, the campaign achieved unparalleled consumer engagement, remarkable merchandise sales, and extensive social media buzz, successfully transforming craft beer enthusiasts into loyal Jameson Caskmates consumers.

Services Provided:

  • Creative Concept
  • Design
  • Sponsorship Activation
  • Content Capture
  • Production