Corona’s initiative aimed to expand its sustainability efforts by bringing its Protect Our Beaches platform to bars and restaurants nationwide. The innovative centerpiece, the Corona Crusher, transformed glass bottles into sand in real-time, captivating consumers and bar staff alike, while generating over 2.1 million digital impressions, promoting word-of-mouth advocacy, and achieving a 13% average sales lift, effectively marrying experiential engagement, environmental stewardship, and brand loyalty.