We produced the world’s first plant-based cheese greenhouse.

Cheese Grows on Trees

Legacy and Bel Brands USA collaborated to introduce Babybel’s plant-based cheese alternative through the “Cheese Grows on Trees Tour,” featuring an immersive pop-up Babybel Greenhouse experience across seven major cities. Guests engaged with live art, sampled the new product, and received branded growable planter kits, resulting in heightened awareness and positive consumer feedback, effectively introducing plant-based cheese to health-conscious consumers.

Services Provided:

  • Creative Concept
  • Experience Design
  • Set Production
  • Activation Execution