Despite its high fashion image and marketing support, the vast majority of L’Oréal brand volume was sourced from the mass channel. Furthermore, research showed that many of these women, particularly those in less urban markets, had little understanding about make-up application and skin care.
We brought Madison Ave. to Main Street and redefined how 850K women thought about their makeup.
Legacy created a 5,000 sq. ft. beauty pavilion that traveled to high attendance events nationwide.
The experience delivered individualized beauty consultations in an immersive branded environment. Consumers received on-the-spot makeovers and personalized education.
Going well beyond the typical beauty counter sales approach, Legacy developed and deployed consultative selling strategies that truly engaged the target, leaving them feeling beautiful and empowered.
In On-Site Sales
Increase in Purchase Intent