To increase brand awareness and understanding with a fragmented DIY and Pro-Contractor audience Knauf insulation needed a platform that was easy to understand and relatable to both audiences.
We gave Knauf Insulation a voice that everyone could relate to.
To build awareness and understanding for Knauf Insulation, Legacy partnered with HGTV stars, The Cousins. We brought their unique and approachable attitudes to life through a series of video posts that in turn made the brand more understood and accepted.
The campaign was integrated and shared through email and social post that drove awareness and sales.