Taste, touch & more: why in-person sampling is so effective

In-person taste tests are no-brainers for food and beverage brands that want potential customers to try their products, but sampling is also important for brands across all types of industries. From beauty to health to fitness, experiencing a product firsthand can be a game-changer when it comes to launching new products and building brand loyalty. […]

Unlock the power of summer festivals for your brand activation

It’s hard to believe as you’re zipping up your winter coat, but now is the time to start thinking about summer! Summer brand sampling, that is. Warm weather means festival season, and festivals are the perfect place for your brand to engage consumers, sample your incredible products, and leave a lasting impression on your target […]

How to attract customers back to the store

The retail landscape has undergone significant transformations, particularly in the face of the ever-expanding online marketplace. To stay ahead of the competition and attract more customers, retailers and brands need to adopt innovative marketing strategies that create compelling in-store experiences while seamlessly integrating with the online world. Tactics to Enhance the In-store Experience: Legacy Retail […]

The power of pop-up experiences

Pop-up experiences have emerged as a dynamic marketing strategy that enables brands to connect with their audience in unique and exciting ways. These temporary or semi-permanent brand experiences offer numerous advantages for businesses, from product launches and sales boosts to expanding into new markets and creating buzz around your brand. Now is an ideal time […]

Field marketing and all you need to know about it

Today, when thinking of marketing, most businesses immediately think of Instagram posts by popular influencers or Youtube banner advertising. Digital marketing is everywhere. There are, however, many different kinds of successful marketing strategies, and one particularly useful to make your brand memorable, reach the right target audience, and win brand loyalty, is field marketing. Field […]

Boost your brand with events

Experiential marketing events are an incredibly effective tool to reach new customers, build your brand, and generate awareness of your product or service. But how experiential marketing events are organized? What are the benefits? This guide will teach you everything you need to know about experiential marketing events, from start to finish, so that your […]