How authentic ambassadors propel beauty brands to lasting success

In a world captivated by fleeting social media fame, the health and beauty industry is inundated with “TikTok famous brands” and the allure of viral product frenzies. Celebrities and influencers reign supreme, generously compensated to launch brands into the stratosphere with grand promises of revolutionizing beauty regimes. But what happens when the contract ends and […]

Employee advocacy software can elevate your brand

Be it celebrity marketing, influencer marketing, or a brand ambassador program- a massive part of brand building and marketing is having people advocate for your product, brand, or company. And who better advocates for your brand are those who work behind it every day to make it a better experience?  That is where workplace empowerment […]

Health influencer marketing

Today’s consumers have a much broader and more sophisticated understanding of wellness, which includes physical activity and diet, entire physical and mental health, and looks. Additionally, people have a wider range of options for the goods and services they can purchase as well as for how they do so. The ways that brands employ and […]

Financial influencer marketing

The use of social media platforms is increasing day by day, and so are the way of meeting these new customer wants and needs. Surely the value social media adds to users’ lives is more evident than ever. According to a report from Kepios, the total number of social media users in 2022 summed up to […]

Travel influencer marketing

Thanks to the rise of the internet and social media, we’re not shy to share our personal experiences online including incredible travel journeys like famous content creators do. Influencers sharing candid reviews, travel tips, and top location suggestions have lessened our big fear of the unknown. We can now have all the information we need […]

The rise of social media influencers

Gone are the days of basing entire marketing strategies on billboards and flashy television adverts. While these are still instrumental tools for effective marketing strategies, brands, especially those focusing on lifestyle products and their values, are dictated by brand image and value within trending social media platforms. And one of the most effective tools for […]

The power of passionate brand ambassadors

A brand ambassador is a person you can hire to help increase sales and brand awareness. A brand ambassador‘s job is to represent a particular brand through word-of-mouth marketing. They usually use social media platforms to create content that can increase sales and increase your customer base. Why Are Brand Ambassadors So Important? If you […]

YouTube influencer marketing

If you’re a business owner, you’ve probably heard the term “influencer marketing.” But what is it, exactly? Influencer marketing is a form of marketing in which businesses work with influential people to promote their products or services. Rather than targeting the general public, businesses partner with individuals who have a large social media following or […]

Influencer marketing vs. affiliate marketing

Both influencer marketing and affiliate marketing are ways to promote a product or service, but there are key differences between the two. Influencer marketing relies on celebrities or influential people to tout a product, while affiliate marketing uses affiliates (independent contractors) to promote products in exchange for sales commissions. Let’s take a closer look at […]