Employee Advocacy On LinkedIn: Best Practices

Employee advocacy programs are making a big splash in the world of HR. They’ve become crucial in modern workplaces to help employees stay happy and productive. Especially employee advocacy on LinkedIn is particularly popular.

Today, nearly 60% of workers have access to some type of employee advocacy program, according to a recent survey by Comparably. That number is expected to grow as more companies seek out ways to keep their workforce engaged and loyal.

But what do these programs entail? Do they benefit everyone? Let’s take a look at what employee advocacy programs are, how they work, and whether or not you should incorporate one into your workplace.

Why Have An Employee Advocacy Program?


Employee advocacy programs are most beneficial when they are used as a tool to support individual growth and development as employees. This approach may sound odd, but it is a huge benefit when compared to programs that are used to simply boost employee experience.

The benefit of a successful employee advocacy program is that it allows employees to have a voice, have a community, and be engaged in their work. They are a great way to provide a space for employees to collaborate, share ideas, and engage with their company culture.

Employee advocacy programs also have a lot of potentials to boost company culture and brand awareness. Many companies choose to enter into an employee advocacy program to increase employee retention.

This can help reduce employee burnout and disengagement. The more employees are engaged, the more likely they are to stay with their company.

Motivating Employees to Take Part in LinkedIn Employee Advocacy


Understanding why employees participate in your employee advocacy program is key to motivating them to participate further. When employees sign up for your employee advocacy program, they are likely excited about the opportunity to share their company brand and build a network of connections.

You can help your employees set goals for their own engagement and goals for how many posts they want to make on their LinkedIn page.

One of the main reasons why many employees are hesitant to use LinkedIn is that they do not feel motivated enough to do so.

There are a number of ways you can motivate your employees to start posting on LinkedIn. Some of the most common and effective ways include offering them a discount on their membership fee, offering them a prize or gift card for those who reach certain milestones and providing them with training and resources on how to use LinkedIn effectively.

While there are a number of different ways that you can motivate your employees to start using LinkedIn, there is no one-size-fits-all solution. When it comes to motivating employees, it is important to tailor your approach depending on the needs and preferences of each individual.

Employee retention goals can help you understand how many posts your employees want to make, how often they want to make posts, where they want to post, and how they want to frame their posts.

Employee pages on LinkedIn are meant to showcase your employee’s accomplishments. Employees can use their pages to share information about their roles, their accomplishments at work, and their career goals.

Monitoring Employee Advocacy on LinkedIn

Simply look at the traffic on your LinkedIn page. Monitor visits per day, visits per week, and the volume of visitors on each page in your page viewings. Keep in mind that page views can be boosted by clicks, so keep an eye on how many clicks each page receives.

Use Google Analytics to analyze how many people are visiting your page. You can also use the traditional visitor tracking method to measure your program’s success.

Building Relationships with Employee Advocacy on LinkedIn

Employee advocacy is a form of employee involvement booster that encourages employees to become involved in company decisions that affect their work and lives. Many employers see employee advocacy strategy as a way to engage and energize employees while also improving retention rates and workplace culture.

Networking platforms like LinkedIn allow employees to build communities around important topics, including causes they care about. By joining these communities, employees can share their thoughts with others who might be interested in what they have to say.

This can be an effective way to build relationships with other members of the organization and foster a sense of community within the company.

Employee advocacy can also help companies build trust by giving employees a voice in important decisions. By engaging in discussions on LinkedIn, employees can show their commitment to the organization and demonstrate their willingness to contribute to the team’s mission.

Successful Employee advocates can help you build brand awareness and encourage employees to share positive experiences about your company culture. This sharing can help you gain an audience and establish a positive reputation in your industry.

Finally, employee advocacy can help businesses win over new customers by building awareness about their products or services among potential customers. By sharing information about the company online, employees can increase the visibility of their organization and attract new customers who would be unlikely to find them otherwise.

Benefits of Employee Advocacy on LinkedIn


LinkedIn is an established platform that can help you build a fan base for your brand. If you decide to create an employee advocacy program on LinkedIn, you can target specific groups of people based on their professional interests and industry. You can also target specific job roles based on your hiring manager’s request.

The main benefits of using LinkedIn for employee advocacy campaigns are:

  • Reaches a global audience
  • Builds brand and company recognition
  • Gets face-to-face meetings with potential customers, clients, or partners
  • Creates new business opportunities
  • Boosts employee engagement and morale
  • Increases productivity and collaboration
  • Builds a strong network of support.

Expected Results


Since we launched our employee advocacy program, we have seen a boost in brand awareness and engagement among employees. We have also seen a boost in brand awareness and engagement for our Social Media, including Linkedin.

When people click on a LinkedIn Page, they are directed to your website or other content. This could include a blog post, YouTube video, or other types of content. This also results in an increased personal branding

If employees use their LinkedIn Pages to share information about their roles, company, and career goals, this is great for brand awareness. It also allows employees to share their accomplishments, boost their professional network, and keep their LinkedIn Page fresh with fresh content.

How Can We Help

We’re a fast-growing employee advocacy company specializing in social media and employee engagement. Founded by former employees of LinkedIn, our mission is to help people get more from their careers and feel more connected to their employers. We do this by being a social media specialist and the premium team of employee advocates.

One of the ways we do this is by helping people get more exposure on social media and increase their visibility to potential employers. This can be done through recruitment marketing, LinkedIn employee advocacy, and even personal branding.

Another way we do this is by helping employees feel more connected to their employers. This can be done through employee advocacy programs or even simply reaching out to your colleagues or manager on a regular basis.

We also offer an employee advocacy program that helps people get speaking opportunities at events like conferences and expositions.

In short, we help people get more from their careers and feel more connected to their employers.

Feel free to contact us for Employee Advocacy Related Queries!


Employee advocacy programs can be a great way to build stronger relationships with your employees. They can help you make quality connections, find new clients, and promote your products and services. A well-designed employee engagement program can help you feel more connected to your company, your coworkers, and your job.


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