Instagram stories have a new trend
Avid users of the Instagram app have a trend to get on board – the Instagram Story Sticker. First rolled out in November 2021, beginning with pilots in Indonesia and Japan, this now global feature makes Instagram much more interactive, engaging, and collaborative. The “Add Yours” Sticker lets users create threads with their friends, encouraging […]
The power of passionate brand ambassadors
A brand ambassador is a person you can hire to help increase sales and brand awareness. A brand ambassador‘s job is to represent a particular brand through word-of-mouth marketing. They usually use social media platforms to create content that can increase sales and increase your customer base. Why Are Brand Ambassadors So Important? If you […]
Is Google losing the search war to social media platforms?
Gen Z prefers to use TikTok to find things on the internet. Should Google worry? Typically, when older generations want to pick a restaurant to eat at, they’ll Google it and then use Google Maps to get to it. For the newer generations, however, it would seem that TikTok search is the way to go. […]
YouTube influencer marketing
If you’re a business owner, you’ve probably heard the term “influencer marketing.” But what is it, exactly? Influencer marketing is a form of marketing in which businesses work with influential people to promote their products or services. Rather than targeting the general public, businesses partner with individuals who have a large social media following or […]
Influencer marketing vs. affiliate marketing
Both influencer marketing and affiliate marketing are ways to promote a product or service, but there are key differences between the two. Influencer marketing relies on celebrities or influential people to tout a product, while affiliate marketing uses affiliates (independent contractors) to promote products in exchange for sales commissions. Let’s take a closer look at […]