YouTube influencer marketing
If you’re a business owner, you’ve probably heard the term “influencer marketing.” But what is it, exactly? Influencer marketing is a form of marketing in which businesses work with influential people to promote their products or services. Rather than targeting the general public, businesses partner with individuals who have a large social media following or […]
Influencer marketing vs. affiliate marketing
Both influencer marketing and affiliate marketing are ways to promote a product or service, but there are key differences between the two. Influencer marketing relies on celebrities or influential people to tout a product, while affiliate marketing uses affiliates (independent contractors) to promote products in exchange for sales commissions. Let’s take a closer look at […]