Field marketing and all you need to know about it
Today, when thinking of marketing, most businesses immediately think of Instagram posts by popular influencers or Youtube banner advertising. Digital marketing is everywhere. There are, however, many different kinds of successful marketing strategies, and one particularly useful to make your brand memorable, reach the right target audience, and win brand loyalty, is field marketing. Field […]
Boost your brand with events
Experiential marketing events are an incredibly effective tool to reach new customers, build your brand, and generate awareness of your product or service. But how experiential marketing events are organized? What are the benefits? This guide will teach you everything you need to know about experiential marketing events, from start to finish, so that your […]
Health influencer marketing
Today’s consumers have a much broader and more sophisticated understanding of wellness, which includes physical activity and diet, entire physical and mental health, and looks. Additionally, people have a wider range of options for the goods and services they can purchase as well as for how they do so. The ways that brands employ and […]
Financial influencer marketing
The use of social media platforms is increasing day by day, and so are the way of meeting these new customer wants and needs. Surely the value social media adds to users’ lives is more evident than ever. According to a report from Kepios, the total number of social media users in 2022 summed up to […]
Travel influencer marketing
Thanks to the rise of the internet and social media, we’re not shy to share our personal experiences online including incredible travel journeys like famous content creators do. Influencers sharing candid reviews, travel tips, and top location suggestions have lessened our big fear of the unknown. We can now have all the information we need […]
The rise of social media influencers
Gone are the days of basing entire marketing strategies on billboards and flashy television adverts. While these are still instrumental tools for effective marketing strategies, brands, especially those focusing on lifestyle products and their values, are dictated by brand image and value within trending social media platforms. And one of the most effective tools for […]
Organic search vs paid search: the power of compound interest
Both organic and paid search can be a great revenue source for any business. If your customers are searching for your services online, you must do the necessary to make sure your website appears before them. Organic and paid search marketing is either of the two options you have at your disposal. While organic search […]
Instagram stories have a new trend
Avid users of the Instagram app have a trend to get on board – the Instagram Story Sticker. First rolled out in November 2021, beginning with pilots in Indonesia and Japan, this now global feature makes Instagram much more interactive, engaging, and collaborative. The “Add Yours” Sticker lets users create threads with their friends, encouraging […]
The power of passionate brand ambassadors
A brand ambassador is a person you can hire to help increase sales and brand awareness. A brand ambassador‘s job is to represent a particular brand through word-of-mouth marketing. They usually use social media platforms to create content that can increase sales and increase your customer base. Why Are Brand Ambassadors So Important? If you […]
Is Google losing the search war to social media platforms?
Gen Z prefers to use TikTok to find things on the internet. Should Google worry? Typically, when older generations want to pick a restaurant to eat at, they’ll Google it and then use Google Maps to get to it. For the newer generations, however, it would seem that TikTok search is the way to go. […]