We introduced a new product to top customers and media with a hands-on driving experience.

Geolander Launch

For Yokahama, we carefully crafted a program to educate our select media professionals and dealers on the GEOLANDAR M/T+ tire, blending classroom sessions with exhilarating off-road excursions to highlight its capabilities. Throughout the immersive experience at an off-roading facility, we provided unlimited access to product and our team, complemented by group dinners, activities, and branded accommodations—all aimed at enhancing awareness, driving sales, and expanding their market presence.

Services Provided:

  • Venue Research
  • Program Planning
  • Attendee Management
  • Production
  • Logistics
  • Onsite Execution