Jameson Caskmates Beer Garden at Great American Beer Festival
Jameson is one of the most successful growth brands in the liquor category, its success was built untraditionally, through connection with the trade and one-to-one engagement. So then, when it launched a line of beer barrel aged marques called Jameson Caskmates, the coming out party had to be big, bold and one-of-a-kind.
We boldy took Jameson Caskmates where no other liquor brand had gone before.
Since 1982 The Great American Beer Festival has been the Superbowl for craft brewing. With 98 judged categories almost any style of beer is welcomed and appreciated. The only rule, no liquor brands at the festival.
Legacy helped changed this by cultivating a multi-year partnership with craft brewers nationwide that included educational trips to our distillery, barrel lending and unique collaborations. All of this partnership paid off, as Jameson was the first liquor brand allowed to activate at the festival.