The Impact of Storytelling for Health & Beauty Brand Experiences
In the vibrant world of health and beauty, brands are on a relentless quest to forge authentic connections with their audience. At the heart of these connections is a powerful tool: storytelling. In a market overwhelmed by products promising transformative results, storytelling in experiential marketing allows brands to engage deeply and emotionally with consumers. The […]
How to Bring B2C Energy to B2B Events
Corporate events have a reputation. We’ve all been there: the standard hotel conference room, the typical agenda, the tablescape, the buffet. But what if your next B2B event felt less like a mandatory meeting and more like an unforgettable experience? What if it generated the same buzz and excitement as a consumer brand launch? This […]
Gen Zalpha Unplugged
Creating Experiential Campaigns for the Next Generation They are the most digitally native, socially conscious, and diverse generation in history. They are Gen Zalpha—the powerful cohort blending the traits of older Gen Z with the emerging identity of Gen Alpha. For brand managers and event planners, connecting with this group isn’t just an option; it’s […]
Youth Marketing Strategies – Gen “Zalpha” Communities
How do you create a brand experience that doesn’t just capture attention, but builds a lifelong connection, from a young age? Our Legacy team attended the Youth Marketing Strategy (YMS) Summit in Brooklyn, and the insights shared reinforce what we’ve always believed: real connection is everything, particularly with Gen “Zalpha” (Gen Z to Gen Alpha), […]
From Pop-Ups to Purpose: The New Era of Brand Experiences
A few years ago, a flashy pop-up shop with an Instagrammable wall was enough to generate buzz. Brands could set up a temporary space, offer a sample, and call it a successful activation. But things have shifted. Today’s consumers, especially in discerning sectors like beauty, beverage, and travel, are looking for more than just a […]
10 Brand Activation Trends for 2025
A few buzzwords are floating to the top of industry blogs and vlogs this month: multi-sensory, inclusive, community experiences. Digital marketing may provide brands with valuable data, but in-person experiences deepen the relationship between brand and consumer most. It’s not about showing consumers your story, it’s about inviting them in. Integrate authentically and organically into […]
Revolutionizing corporate events with AI
In today’s fast-paced corporate world, the pressure to deliver seamless and memorable events has never been greater. Event planners and corporate decision-makers are constantly seeking ways to enhance efficiency, improve attendee experience, and stay ahead of the competition. Enter artificial intelligence (AI)—a game-changer that’s revolutionizing the way we plan, execute, and measure the success of […]
ROE: How to measure success with experiential marketing programs
Experiential marketing goes beyond traditional sales metrics, focusing on creating meaningful connections and memorable experiences. To gauge the success of your experiential marketing program, consider these key metrics: 1. Brand Awareness How recognizable has your brand become? Use surveys or social media listening tools to measure increased brand mentions, shares, and discussions. Are more people […]
Building connections that last: How to create the most authentic brand experiences
Is Authenticity the Missing Piece in Your Marketing Puzzle? Today’s consumers are savvier and more skeptical than ever. With AI-generated content floods, social media filters, and perfectly curated ads, every message your audience hears is met with a raised eyebrow. Trust—once the foundation of good business—has become a precious commodity. How can brands bridge the […]
Embracing sustainability in experiential marketing
In the ever-evolving world of brand marketing, sustainability has emerged as a critical trend shaping the future of how brands connect with their audiences. This presents a unique opportunity to innovate and lead the charge in creating sustainable brand experiences that resonate with eco-conscious consumers. As more people seek brands that align with their values, […]