Taste, touch & more: why in-person sampling is so effective

In-person taste tests are no-brainers for food and beverage brands that want potential customers to try their products, but sampling is also important for brands across all types of industries. From beauty to health to fitness, experiencing a product firsthand can be a game-changer when it comes to launching new products and building brand loyalty. […]

How authentic ambassadors propel beauty brands to lasting success

In a world captivated by fleeting social media fame, the health and beauty industry is inundated with “TikTok famous brands” and the allure of viral product frenzies. Celebrities and influencers reign supreme, generously compensated to launch brands into the stratosphere with grand promises of revolutionizing beauty regimes. But what happens when the contract ends and […]

Unlock the power of summer festivals for your brand activation

It’s hard to believe as you’re zipping up your winter coat, but now is the time to start thinking about summer! Summer brand sampling, that is. Warm weather means festival season, and festivals are the perfect place for your brand to engage consumers, sample your incredible products, and leave a lasting impression on your target […]

How to attract customers back to the store

The retail landscape has undergone significant transformations, particularly in the face of the ever-expanding online marketplace. To stay ahead of the competition and attract more customers, retailers and brands need to adopt innovative marketing strategies that create compelling in-store experiences while seamlessly integrating with the online world. Tactics to Enhance the In-store Experience: Legacy Retail […]

The power of pop-up experiences

Pop-up experiences have emerged as a dynamic marketing strategy that enables brands to connect with their audience in unique and exciting ways. These temporary or semi-permanent brand experiences offer numerous advantages for businesses, from product launches and sales boosts to expanding into new markets and creating buzz around your brand. Now is an ideal time […]

Social media and globalization

Globalization has changed how business gets done and even how people live their lives around the world. Social media sites like Facebook and Twitter have made it easy to connect with people all over the world, even if you don’t know where they live or how to contact them through more traditional channels. If you’re curious […]

B2B email marketing best practices

The effectiveness of email marketing can’t be denied. For B2B companies, B2B email marketing has been proven time and time again to bring higher conversion rates than almost any other channel, including social media and display advertising. This makes it the perfect tool for B2B businesses looking to sell more products and services, attract new leads, or […]

How much does branding cost? Here’s your answer

If you are reading this, you know exactly what branding is and its power. For those, who do not, branding is not just about making the business visible; it is more than that. And Seth Godin- a popular marketing expert and an author, has explained it beautifully. “A brand is the set of expectations, memories, […]

Employee advocacy software can elevate your brand

Be it celebrity marketing, influencer marketing, or a brand ambassador program- a massive part of brand building and marketing is having people advocate for your product, brand, or company. And who better advocates for your brand are those who work behind it every day to make it a better experience?  That is where workplace empowerment […]

How brand awareness metrics help your brand

Want to know how to promote and let people recognize your brand? Brand awareness refers to the consumers’ knowledge of a specific brand or product. They are more likely to buy or recommend a business’s products to a colleague if they can recall and recognize them. Have no idea how well-known your brand is? Keep […]