For Real: Using AI to Give Your Events aHuman Touch
Great experiential marketing is like a toolbox—it’s less about what you have in it and more about how you use it. AI is a powerful tool for its accessibility and ability to pull key information in an instance. It can take your event from something two-dimensional to something highly engaging, strategic, and memorable. Think of […]
The Rise of Micro-Experiences: How Small-Scale Events Are Driving Big Brand Loyalty
Have you ever attended a massive brand event, only to feel lost in the crowd? While large-scale activations have their place, a powerful shift is happening in experiential marketing. Brands are discovering that sometimes, the biggest impact comes from thinking small. We’re seeing a move away from the “go big or go home” mentality and […]
Marketing to Gen Z? Engagement Theory Holds the Key
In today’s digital world, where consumers are bombarded with passive messages, brands must go beyond talking at people. They need to talk with them. They need to build real-life connections. A recent study in the World Journal of Economics and Business Research proves just that, demonstrating something we’ve always known: immersive, authentic brand experiences create […]
Experience Is Everything: How Brands Can Help Unify America
Outside of all the noise around divisions in America is a compelling truth: there’s a deep desire for unity and connection. According to a recent study by Bailey Lauerman, nearly 86% of Americans believe the country is fragmented, yet 91% express a strong desire for unity and togetherness. There’s a powerful insight here for brands: […]
The Impact of Storytelling for Health & Beauty Brand Experiences
In the vibrant world of health and beauty, brands are on a relentless quest to forge authentic connections with their audience. At the heart of these connections is a powerful tool: storytelling. In a market overwhelmed by products promising transformative results, storytelling in experiential marketing allows brands to engage deeply and emotionally with consumers. The […]
How to Bring B2C Energy to B2B Events
Corporate events have a reputation. We’ve all been there: the standard hotel conference room, the typical agenda, the tablescape, the buffet. But what if your next B2B event felt less like a mandatory meeting and more like an unforgettable experience? What if it generated the same buzz and excitement as a consumer brand launch? This […]
Gen Zalpha Unplugged
Creating Experiential Campaigns for the Next Generation They are the most digitally native, socially conscious, and diverse generation in history. They are Gen Zalpha—the powerful cohort blending the traits of older Gen Z with the emerging identity of Gen Alpha. For brand managers and event planners, connecting with this group isn’t just an option; it’s […]
Youth Marketing Strategies – Gen “Zalpha” Communities
How do you create a brand experience that doesn’t just capture attention, but builds a lifelong connection, from a young age? Our Legacy team attended the Youth Marketing Strategy (YMS) Summit in Brooklyn, and the insights shared reinforce what we’ve always believed: real connection is everything, particularly with Gen “Zalpha” (Gen Z to Gen Alpha), […]
From Pop-Ups to Purpose: The New Era of Brand Experiences
A few years ago, a flashy pop-up shop with an Instagrammable wall was enough to generate buzz. Brands could set up a temporary space, offer a sample, and call it a successful activation. But things have shifted. Today’s consumers, especially in discerning sectors like beauty, beverage, and travel, are looking for more than just a […]
What Can Your Brand Learn from Saturday Night Live’s 50 Years of Success?
Live from New York… it’s the 50th anniversary of Saturday Night Live! For five decades, this iconic show has found a way to stay relevant, spark conversations, and maintain cultural impact. Whether you were a fan in the ‘80s, caught the viral hits of the 2000s, or are rediscovering its content now through YouTube, one […]