Absolut Elyx combined forces with Water for People, a charity dedicated to bringing safe water to 4 million people. To highlight the partnership, we created a meaningful tour in the form of a giant water truck boutique.
The truck traveled to NYC, Miami, and LA during the holiday season, serving as both a massive sales tool and force for good. At each stop, consumers were invited inside to learn about the initiative and purchase our limited Elyx merch. Every bottle of Elyx that was sold contributed to a week’s worth of clean water while every copper pineapple garnered 5 weeks—all for people in need.