Without the Headache
Creating a tour requires research and strategic planning, because as anyone who has ever gone on tour knows, a wrong turn costs time and money.
Most brands never transcend the banner ad or a commercial. But well planned immersive experience can be linked with strong emotions that become seared in the brain!
A tour also allows your brand to work closely with retail partners and community partners which helps increase support and differentiate the relationship.
“You cannot understand good design if you do not understand people.”
Preparation is the key to success. Planning the roadmaps may target markets where loyal customers are located, or areas where the brand is looking to expand, or some combination of both.
Designing an experience requires deep understanding of the consumer: their needs, wants, behaviors, and the context in which they will interact with your brand.
Your one-stop shop to handle all of the logistics, on-site setup and staffing. Live entertainment is very organized and time-sensitive. There is no room for delays or errors.
At stops in LA, Nashville and New York, fans of all ages got a player’s eye 360° VR view of the Etihad Stadium pitch.