How Do You Create Your Experience Essence?
Experience essence happens when you put your audience at the center of the story. It happens when your brand doesn’t just use media to tell stories, it uses experiences to activate the brand story.
Real People. Real Stories.
How? By integrating the consumer or customer experience into your brand’s core essence and bringing it to life — off the page and into the real world.
We get there through data, understanding and creativity. Most importantly, we have empathy for what people want and how they want to be engaged. That only comes from experience. Working with millions of people one-to-one teaches you a lot about how to connect.
Let’s Create an Experience Revolution
Research and insights from the real world. More accurate, dynamic Experience Mapping. Real time measurement and analytics. It’s how our team revolutionizes experience.
We’ll change how you learn about your customers
“I don’t just look at data. I talk to real people in real situations. It might be radical. But dammit, it shouldn’t be!”
Chelsea Whale, Analytics Supervisor
We’ll innovate experiences that actually connect with audiences
“It’s not about what makes you feel the most hip. It’s about what makes the audience feel the most connected.”
Juan Herrera, Insight Strategist
We’ll analyze, adapt, adjust, and make changes on the fly
“Live isn’t like TV or Print, the ink is never dry. With our experiences, we constantly learn, adapt and change our approach and our messaging based on data and outcomes.”
Chris Kapsalis, Head of Strategy
The Work
Evolving the Experiential Marketing Industry since 2003
Bayless Influencer Experience
Showcasing the ability to design and implement an influencer engagement strategy.
HGTV Partnership
Making Knauf Insulation relevant to DIYers and contractors through content that connected.
Bartender’s Ball
Putting a spotlight on Jameson’s credibility in cutting edge entertainment by launching the one-of-a-kind series.
Clash Tour
Connecting Wilson with top influencers and catapulting the racket to its place as the most successful launch in brand history.
What Does An Experience Look Like For You?
We’ve created. We’ve crafted. So how do we build continuous engagement that goes beyond a slogan?
Consumer Experiences
Live, digital, and hybrid experiences that reach into the life of your audience
Corporate Experiences
No more “sage on the stage”. Connect with your buyers and your employees
Experience Amplification
The best marketing comes from partners and evangelists who tell your story
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The Expertise to Bring Your Experience Essence Into Existence.
Check out some of the insights our experienced team has for your industry