TikTok Advertising Costs: How Much to Spend on TikTok Advertising

Where have you been if you haven’t heard of TikTok by now? The video-sharing app, with over 500 million active users, has taken the social media world by storm since its launch in 2016, and it’s only getting bigger.

But if you’re thinking about advertising on TikTok, there are some things you need to know about TikTok advertising costs and guidelines first! Let’s take a look at the details below.

TikTok is a global platform that connects talent and brands with the global community. TikTok’s growing audience base and teen culture have given it a leg up on similar platforms, like Vine and Snapchat.

Recently, advertisers have taken notice of the immense potential in TikTok marketing costs as they strive for both an expansive reach and narrow targeting options.

Brands take advantage of TikTok by sponsoring or paying influencers (also known as brand ambassadors) to make sponsored posts in exchange for either money or product, often promising them a new viral video.

Influencers on TikTok who post content that correlates with what brands are promoting can then be chosen for campaigns by the company providing the product promotion.

For example, if Nike wanted to promote their newest running shoe, they could use TikTok marketing cost to run ads related to fitness and running which would show up in videos created by other fitness enthusiasts on the app.

It’s also possible for companies like Nike to sponsor certain individuals with specific skill sets. These sponsored individuals typically produce a lot of creative content around topics such as sports, wellness, etc., which means that these products are constantly advertised through their channels – giving users a more personalized experience than traditional advertising methods.

What Determines TikTok Advertising Costs 


Tiktok is one of the most popular social media platforms out there, and as such, it has created some top-notch advertising options for its users. This doesn’t mean that all of them are cheap, some of them are expensive.

They get decided by considering several factors, including how many engagements you want and what kind of niche your audience falls into.

Knowing these three things can help you determine the right type of engagement to fit your needs at an acceptable price point.

When does the campaign start?

With any campaign, TikTok ads offer three key start dates – now, anytime from this day forward, or within two weeks from now.

Now means you will be charged when you upload the video (as opposed to after the video goes live), so if you’re doing anything during the two weeks before, make sure it’s worth it!

What do you want the audience size to be?

When deciding what kind of engagement amount suits your needs, consider where your target audience comes from.

If you’re going after global exposure, then pricing will be based on impressions rather than engagements. Whereas those who are looking for something more specific might look towards sponsorships which typically include boosts like reach, likes, and followers.

Other factors

It’s also important to note that different types of audiences call for differing types of engagement rates.

Engagements are very much determined by content type, too; videos with more than 100k views can charge upwards of $10 per 1000 impressions whereas videos with fewer than 100k views may only cost around $0.50 per 1000 impressions – although this usually still equates to a high-level investment due to their smaller base.

Just because it says ‘sponsored’ doesn’t always mean it’ll automatically come with a hefty price tag.

Plenty of sponsored opportunities are available with lower engagement requirements to suit various budgets. These tend to be longer-term commitments, sometimes not even depending on the agreement.

Be sure to read through everything carefully before committing, though, after all, it’s your money we’re talking about here!

How much does it Cost to Advertise on TikTok?



Tiktok is the newest social media platform, and more people are starting to find their niche there. With such a new platform, it can be difficult to figure out how much advertising will cost. With that in mind, here’s everything you need to know about how much advertising on TikTok costs and what these costs entail.

– Ads are shown in the Discover tab on TikTok and can be created from scratch or recycled from previously aired ads.

An estimated cost is $200-$300 for a post on the Discover page of TikTok that lasts for 24 hours. Ads also come with an optional mid-roll, which will allow advertisers to purchase ads every five seconds and rotate through their spots continuously during the campaign period (the duration of your video).

– The more videos an account has, the more people it’ll reach. The average view time is 40 seconds per video. 

– It’s hard to tell what one cost specifically includes because these types of things can vary based on location and which type of deal you’re looking at (1 video = 10 posts).

– How much does it cost to advertise on TikTok for influencers: TikTok influencers pay anywhere from about $4.00 to $100 per sponsored post, depending on their following size and if they have other deals going on at the same time. They typically get anywhere between 500 and 1 million views as well!

– If you want to make your ads more interactive, there are some extra features you can purchase: audio branding ($25), call-to-action buttons ($5), asking viewers if they want products ($15), product tagging ($35)

– Advertisement prices vary depending on the type of campaign the advertiser wants to run. The price can range from $1 per day up to $50 per day, depending on which type of campaign they’re running and how many followers they have (i.e., if they’re looking for a targeted audience). It all depends on whether they want targeting or broad exposure.

Paid posts

Paid posts are paid advertisements on TikTok that can be purchased for anywhere between $1 and $50 per day. These types of ads are great for those who don’t have a large following on the app because advertisers only get charged when someone watches their sponsored content. They only get charged when someone watches the video, which means less risk than other types of campaigns.

Paid posts offer advertisers the chance to promote their accounts without any content being created by TikTok itself. They get promoted through channels like Trending Topic Suggestions and Rising Users. The price ranges anywhere from $10-$30 per day but has no max limit.

Sponsored posts

Sponsored posts function similarly to paid posts but offer a little bit more security as far as budgeting goes because brands only pay once they’ve reached their goal or set the number of views (although sometimes advertisers do make payments before reaching that goal). Plus, with so many users posting stories every second, any post has the potential to go viral quickly!

Sponsored Posts are cheaper than paid posts because they come pre-made with some amount of initial views, whereas paid posts only show up once someone starts watching them. The pricing ranges between $1 and $5 but has no max limit.

Brand Endorsement 

Brand Endorsement is one of the most popular forms of advertising on TikTok, where a video creator posts an ad for a brand in one of their videos, usually at the end. These ads show off the brand’s features or product benefits, hoping that viewers will then want to shop or try the product themselves.

In this form of advertising, brands pay up to $1000 per day for creators to post their sponsored content. For example, companies like Nike have been paying creators around $100-$200 per day to showcase different shoes on TikTok. 

Once you’ve figured out which type of advertising works best for your business, you’ll want to figure out how many followers each user has and decide how much money you want to spend. If the person doesn’t have enough subscribers or they’re not gaining new subscribers fast enough, move on to another user who meets your needs.

How to Advertise on TikTok with a Limited Budget


Tiktok ads can be expensive. Brands typically pay anywhere between $10,000 and $1 million to advertise on the app. Unless you have a huge budget, it is unlikely that you’ll be able to afford one of these.

However, you should know the type of ads offered by TikTok to learn if there are any affordable options for your business.

One option is the Ad Drip campaign, which lets you create 10 short videos to share over time. You also get two promo codes per video, so this might be an inexpensive way to make multiple posts at once.

Another option is TikTok Spotlight Ads. These work just like Instagram Stories Ads – you pick from 6 different story lengths (1 minute long, 3 minutes long, or 6 minutes long) and then choose how often it will appear in users’ feeds as well as what date range it will run from (you only need a start date).

The main downside to TikTok ads is that they only offer limited targeting options: gender, age group, and interests.

One final option is using influencer marketing. Influencers are likelier to use TikTok than most other social media channels because it’s native to their daily lives, so many will advertise brands without expecting anything in return. Plus, they already have followers who may become customers too. 

So, the good news is that TikTok offers some advertising opportunities for small or limited budgets! 


The creators of your video content can be compensated via an Ad Revshare model with a minimum bid, which is calculated on a percentage of the total spend. This means you’ll have much more control over pricing and the outcome.

Ads start at $5 per day, but to cover costs, I recommend you set a daily budget between $500 – $1000. 

As for how much it will cost to advertise with TikTok? The cost depends on your target audience and where they are located.

The average cost is around 20 cents per view for viewers in the U.S., with Japan as the most expensive country at about 10 dollars per view.  

Although you might get some amazing results from advertising on TikTok, many other options could be better suited to your marketing needs.

Now, I guess you know everything about TikTok advertising costs and which Ad campaign suits perfectly for your business.


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