Ever wondered why TikTok is very famous?
TikTok began airing in September 2016 and has since grown in popularity. It has become increasingly popular among the younger generation, with 41% of users aged 16 to 24. TikTok is among the world’s fastest-growing social media networks.
It has grown so fast that many wonder how it became famous. If you want answers, keep reading as I feed your curiosity.
How TikTok Got So Famous
With over a billion members, TikTok is one of the world’s most widely used social sites, only surpassed by Facebook, YouTube, WhatsApp, and Instagram. In September 2021, TikTok attained the coveted “one billion” user milestone.
However, it is still a big question to everyone how it got so famous. Below are five reasons why people love TikTok:
#1: It Was Published with Perfect Timing
TikTok launched at the ideal time. The short-form video platform Vine, like TikTok, is well-remembered by Millennials and Generation Z. With Vine, users could upload looping videos up to six seconds long. Vine was introduced in 2013 and is a product of Twitter.
The app gathered over 200 million active users throughout its existence, making it one of the era’s most well-liked social networking networks. Twitter, however, stated in October 2016 that all upcoming Vine uploads would be blocked. And the Vine era came to an end in January 2017.
When TikTok was introduced for iOS and Android in 2017, it effectively filled a lot of the hole left by Vine as a similar short-form video software.
#2: It is Interesting and Creative
By itself, TikTok is an entertaining and unique platform. Users of TikTok can explore with built-in filters, word, sound, and audio effects in their videos. These effects change over time, and those who use the most recent ones successfully make their material go viral.
#3: Video Creation Is Simple
TikTok is a platform that is simple to use and allows users to make videos right inside the app quickly. Users don’t need much expertise, expensive equipment, or prior video editing experience to make a video, thanks to TikTok’s video editing capabilities.
Users have the option of uploading previously recorded films or recording videos directly from the app. The idea that less-produced content is better is the most appealing selling point. With the platform’s simple-to-use content creator features, you can make films from your smartphone and create material that instantly becomes popular online without spending a lot of money.
#4: It Creates New Trends
The platform-specific trends on TikTok are renowned and highly sought after, and because they are ever-evolving, users are always motivated to produce new content. Every week, there seems to be a unique popular sound, dance, prank, challenge, etc., to encourage people to produce more content.
#5: It Permits the Use of Copyright Music
The ability to incorporate music with your clips that is protected by copyright is another one of TikTok’s advantages. For instance, other services, like YouTube, this is not feasible. Since users can utilize just about any song, it is ideal for popular lip-syncing and dancing competitions.
It’s interesting to note that TikTok is so well-liked that TikTok trends strongly affect current music charts, and you can almost certainly count on seeing at least one “TikTok song” on some of the top music rankings.
TikTok Setting the Modern Trends
TikTok gained from a few prevailing trends as it ascended to social media supremacy. The TikTok explosion of 2020 was caused by the video, limited attention spans, and an unfulfilled need for digital distraction. For practically every group, it has evolved into a center and a place to call home for digital life and modern trends.
Nevertheless, let’s learn how TikTok affected the modern trends below:
#1: It Consists of Short Videos
Even though TikTok videos can now be up to 10 minutes long, the bulk of TikTok videos is brief and readily scrollable. As a result, TikTok is appealing to people who have short attention spans. People are more inclined to view a 10-second video than a 10-minute video, and TikTok takes advantage of this with its short-form video capabilities.
#2: The Algorithm Discovers Your Interests
If you’re familiar with TikTok, you know its algorithm’s complexity. TikTok’s algorithm can learn what you enjoy and are interested in based on your app behavior.
For example, if you immediately scroll away from a video, the algorithm will notice and avoid displaying similar content to you in the future. Alternatively, if you view a video multiple times, like it, and comment on it, the algorithm will notice and serve you more related videos next.
As a result, TikTok can learn a lot about its users from just a few measurements. It may then determine your preferences, hobbies, favorite brands, where you live, and other information.
#3: It Is Beneficial to Business Owners
People are searching for new ways to access content and engage in entertainment activities to stay productive, informed, and connected during the lockdown, as internet usage has surged drastically since the onset of the pandemic.
TikTok gives marketers a direct approach to reaching target audiences and generating rational discussions influencing relevant community opinion and interests. TikTok may considerably broaden your small business’s reach, drawing more potential clients and, as a result, increasing sales and helping your bottom line.
How TikTok Influences Our Lives
TikTok will affect your social media use even if you try to prevent it.
Users discover a never-ending stream of joyous entertainment, liberated creativity, and unlimited inspiration explicitly personalized to them. It’s a good experience that encourages people to engage in the fun and take action – and TikTok’s proactive community can significantly impact you.
So, how does TikTok influence your life? Let’s dive into the details below:
#1: It Is Distinctive from Other Platforms
Everything we’ve explored regarding TikTok distinguishes it from other popular social media sites such as Facebook, Instagram, and Twitter. TikTok has a higher prevalence of trends than other platforms. Furthermore, TikTok users think the site suits creative expression and freedom, with the most extreme or even the most ordinary video becoming an overnight hit.
At the same time, TikTok incorporates popular components from some of these competing platforms, such as hashtags and live streams.
#2: It Builds a Community
TikTok’s distinct characteristics foster a sense of community within the network. For example, hashtag challenges and trends give users the impression that they are engaging when they add their spin.
Another example is the “Stitch” function, which allows users to merge another TikTok video with the one you’re generating if they have a public account and allow others to stitch with your videos too.
#3: It Has the Potential for Media Exposure
TikTok has a high potential for fame. TikTok celebrities include Charli D’Amelio, Addison Rae, and Bella Poarch. These TikTok influencers rose to prominence and wealth solely through TikTok.
At the same time, it’s worth noting that you are not required to have millions or even lots of followers to be deemed a TikTok influencer. Micro and nano influencers, on the other hand, have fewer, more personalized fanbases while still getting rich brand sponsorships and access to the TikTok Creator Fund.
Business Benefits of TikTok
If used strategically, TikTok can be highly advantageous to your business. It allows you to develop unique, engaging content that your customers will perceive as authentic.
- Consumer engagement: Users are actively engaged with TikTok content rather than simply installing the app, which leads to a high level of interaction. The typical user spends 858 minutes each month using the app, and this figure has been steadily increasing year after year. This, combined with TikTok’s proprietary delivery algorithms, allows you to achieve significant brand engagement.
- Creative opportunity: TikTok brands thrive on content that is wacky and interesting. This allows you to investigate many parts of your business, such as what makes you unique and intriguing, and TikTok provides a venue where those unique qualities will be appreciated.
- Audience reaches: TikTok has surpassed Facebook, YouTube, and Instagram as one of the most popular social networking networks. It has 1 billion monthly active users in 141 countries. Higher eyeballs on the app mean more chances that those eyes will land on one of your branded ads. This makes it an appealing marketing tool for companies looking to reach a broad audience.
Also Read: TikTok for Business
These days, TikTok has a similar influence to Snapchat, Facebook, Instagram, Twitter, and YouTube. While TikTok may not be suitable for everyone, the social media site appears to click with many individuals.
It’s safe to say that TikTok has rewritten the world and will continue to be a part of our lives for a very long time, given the number of businesses and creators who have joined the platform.