LaResha Daugherty

My passion has always been to bring a concept or idea to life and I get to do that everyday at Legacy! In my role as National Field Manager I am tasked with conceptualizing field and experiential programming for my clients, taking their suggestions and using my own creativity to craft programs that bring brands to life in various markets. Knowing and understanding my clients wants and needs are top of mind and allows for an authentic approach to marketing to consumers. Seeing my clients faces light up with new and innovative ideas from me and my team makes all the hard work worth it. My daily focus is client services and account management where I use my background in marketing and operations to plan and execute flawless activations and bring brand awareness to any occasion.

Although originally from Kentucky, where I received my BS in Business Administration and MBA from the University of Louisville, I have also had the opportunity to live in North Carolina, Oregon, and now Georgia is my home! This has provided with an array of experience and the challenge of working and connecting with people in different markets. So I brought my talents to Legacy Marketing and haven’t looked back. I get to use my skills on a daily basis and continue to build relationships all over the country.