Chris Kapsalis

Head of Strategy

About Chris

Chris Kapsalis

In my role as Head of Strategy for Legacy Marketing, I work directly with brand leaders to help them maximize brand engagement. I focus on guiding them through the rapidly evolving marketing landscape in order to craft the best brand experience for their consumers and customers.

With all of the changes in the past few years, it’s important that brands break through the clutter and noise and truly connect to their consumers and customers. At Legacy we have built a seamless, entrepreneurial culture that is designed to solve our client’s problems and get results.

With 25 years of cross-category experience, I’ve had a chance to see what works (and what doesn’t). My goal is to steer our client’s brands through the uncertainty to help them create true engagement with their consumers and customers.

I’m also involved in supporting veterans, primarily through my work on the board of the Chicago Marines Foundation. It’s been an opportunity to stay connected with my fellow veterans and support this important community.

Memorable Experiences

  • Frank Sinatra at the Chicago Civic Opera House c. 1993
  • Golfing the Old Course at St. Andrews
  • Almost every Chivas Mentoring Event I attended


  • Military History
  • The pursuit of the perfect Manhattan
  • Grouse Hunting in Northern Wisconsin

Let’s Imagine. Let’s Create. Let’s Engage.

Let’s Talk.