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GO WITH THE FLAW
Diesel fights back against fakes by selling authentic pieces with tell-tale knockoff errors in a Canal Street popup shop.
pop up activation + experiential marketing
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GRAB-N-GO GROCERIES AND CASHIER-LESS PAYMENT IS JUST THE BEGINNING
Grab and go grocery shopping is gaining traction and with its utilization of cashier-less payment, may be the way of the future.
emerging technology + trends + experience
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FAN FAVORITE SUPER BOWL COMMERCIALS
Legacy HQ has spoken! Here are our favorite ads from Super Bowl LII.
advertising + sports
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SOMETIMES BEING BAD IS OH, SO GOOD
Spinning negative feedback into compliments is a growing trend in advertising.
trends + advertising
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AR GOES MAINSTREAM WITH IN-HOME FURNITURE VIEWING
Ikea and Pottery Bard are just two home décor companies allowing consumers to preview items in their own space.
digital + augmented reality + trends
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INSTAGRAM STATISTICS RELEVANT TO ANY SOCIAL STRATEGY THIS YEAR
Key numbers to keep in mind when planning your 2018 strategy.
social media + event marketing
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Event Trends for 2018
Advanced technology and enhanced human connection rule the new year.
experiential marketing + digital + trends + event technology
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2017’S MOST WATCHED ADS MIRROR CULTURAL CHANGES
Compared to 2016, this year’s top ads feature themes of inclusion, diversity and empowerment and pull our heartstrings in every direction.
advertising + content consumption + trends
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POP THE BUBBLY AND GET COZY…AT 30K FEET
With 90% of people booking winter holiday travel, December is the perfect time to address some new creature comforts and bonus add-ons hitting US airports this season.
experiential marketing + pop up activation + off-premise
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SNAPCHAT THE PERFECT PLATFORM FOR SPORTS?
New audience and ratings reports show a clear correlation.
sports marketing + social media + content consumption + millennials + sports
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VIRTUAL REALITY VS. AUGMENTED REALITY
The two can get confused. We’re explaining the difference.
augmented reality + virtual reality + digital + event technology
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WHY EXPERIENTIAL MARKETING AND THANKSGIVING ARE BASICALLY THE SAME THING
Turkey may be your main event, but it’s not the only piece to a successful meal.
event marketing + experiential marketing
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SIX TOP TAKEAWAYS FROM EVENTTECH 2017
Check out our top six takeaways from EventTech.
event technology + experiential marketing
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ARTIFICIAL INTELLIGENCE: THE INTERSECTION OF CHATBOTS & EXPERIENTIAL MARKETING
Our digital director presented on the permeation of chatbots in today’s marketing world at EventTech 2017.
event technology + digital + chatbots + artificial intelligence
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HOW TO BE NAMED A TOP WORKPLACE
Legacy was named to the Chicago Tribune’s Top Workplaces 2017 list.
awards + top workplaces
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IN-STORE AR
Just in time for the holiday shopping rush, AR has entered the retail space.
retail + digital + augmented reality + experience
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