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Emergence Of eSports Provides Opportunity for Marketers
Video games are coming increasingly untethered with the rise of massive tournaments. Much like traditional sports, these events carry opportunities for brands to make their mark by adding to the experience.
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The Intersection Of AI & Digital Marketing
What do you get when you mix Burger King’s Whopper, Google Home and next-level thinking?
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Virtual & Augmented Reality: 3 Things You Need To Know
Thanks to major advances in technology and a tech-savvy generation of consumers glued to their smartphones, VR & AR are growing trends ready to (super)impose themselves in our everyday lives.
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From The Other Side: Bartenders, Health and Wellness
Our beloved bartenders do not have it easy. The physical demands and stress placed on them over long shifts, day in and day out, week after week, and month after month can be hard to handle.
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Like, 80's Flair Will Rule Design In 2017
The look of the 80s is back in high demand, like, totally right now and it’s everywhere from fashion to design, to web and art.
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Choice Architecture & Experience Planning
Behavioral Economics research has shown that our decisions can be heavily impacted by the number of choices we have in front of us.
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Brands As People - The Psychology of Experiential
A look at psychology research that shows "people surprisingly relate to companies as if they were people."
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How to Build an Iconography Library
A step by step guide on icon design, from the originators of iconography we see everywhere today.
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The Rise of Influencers
A recent study revealed that Instagram influencers with fewer than 1,000 followers have a "Like" rate of about 8%, while those with 1,000-10,000 followers have a "Like" rate of about 4%, suggesting that as followers continue to increase, the "Like" rate takes a dive.
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The Next Chapter of Snapchat
​In June of 2016, Snapchat surpassed Twitter with 150 million daily active users. This makes the ephemeral photo-sharing platform an increasingly powerful network, and especially important with millennial audiences.​
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Emerging Platforms in Augmented Reality
Check out our 2016 EventTech presentation on all things Augmented Reality.
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Social Media Influencers – The Math Driving Brand Partnerships
Brands around the globe are finally embracing the fact that influencer marketing is here to stay.
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