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WHY EXPERIENTIAL MARKETING AND THANKSGIVING ARE BASICALLY THE SAME THING
Turkey may be your main event, but it’s not the only piece to a successful meal.
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ARTIFICIAL INTELLIGENCE: THE INTERSECTION OF CHATBOTS & EXPERIENTIAL MARKETING
Our digital director presented on the permeation of chatbots in today’s marketing world at EventTech 2017.
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HOW TO BE NAMED A TOP WORKPLACE
Legacy was named to the Chicago Tribune’s Top Workplaces 2017 list.
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IN-STORE AR
Just in time for the holiday shopping rush, Mastercard has launched multiple partnerships to bring AR into the retail space.
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SPORTS + ENTREPRENEURSHIP
Multi-millionaire athletes and multi-billionaire ownership groups are considering how entrepreneurs can build upon athletic successes.
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TIPS AND TRICKS TO HOSTING A BEER FEST…ON BEHALF OF A WHISKEY BRAND
Few things go together as neatly as whiskey and beer, so we brought Jameson’s Irish Whiskey and the brand’s 16 craft brewery partners together in New York for a first-of-its-kind beer festival. We learned quite a bit along the way…
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NOW YOU SEE IT…
In order to view L.L.Bean’s latest ad you have to be outside.
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NINE THINGS RUNNING THE CHICAGO MARATHON TAUGHT US ABOUT EVENT MARKETING
Event marketing is a marathon, not a sprint.
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SOCIAL CAMPAIGN MAKES COFFEE PERSONAL
Starbucks used ‘National Coffee Day’ to send customers cups illustrated inspired by their tweets.
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AUGMENTED REALITY AND CHILDREN’S TOYS
Meet Parker, the AR-powered teddy bear.
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HEALTH, WELLNESS AND MILLENNIAL WARRIORS
Millennials’ interests have changed the fitness market and Legacy takes that to heart.
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TAKING THE EDGE OFF TRAVEL STRESS
By sampling in Duty Free America stores, Absolut Lime helped airline passengers enjoy the craze of international travel.
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THREE REASONS BRANDS ARE ALIGNING WITH THE “OTHER FOOTBALL”
As the pro-football season kicks off we’re looking at the rise of soccer in America.
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A DAY IN THE LIFE OF AN INFLUENCER
With today’s rapidly growing influencer movement you would expect there would be a secret formula for time spent blogging, social media managing and going offline when you need a break. But is there?
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influencer marketing 2.0
Cutting-edge data and fresh insights into next generation influencer campaigns - how conventional wisdom has changed and how to leverage the power of influence for better ROI at events.
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How to Survive a Coast-to-Coast Mobile Tour: Anecdotes From a 7,800+ Mile Journey
After six weeks on the road in an 18-foot step van, one of our account teams share what helped them make it through.
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